About neomodest

neomodest – Premium Modest Fashion, London

About neomodest

neomodest is a premium modest fashion brand from London — designed for the modern, conscious woman who refuses to compromise on elegance or identity.

Our Story

Founded in November 2022 by Afroja K — a London-based lawyer and fashion disrupter— neomodest was built on a singular vision: to make premium modest fashion accessible, beautifully crafted, and forward-thinking.

NEOMODEST LIMITED is registered in England and Wales (Company No. 14478117), with offices at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.

What We Stand For

We are a female-owned, customer-first brand rooted in the belief that modest fashion should be premium, inclusive, and timeless. Our values are:

Quality – handpicked, enduring pieces curated for lasting wear
Sustainability – no mass production; every piece is chosen with intention
Inclusivity – modest fashion for women of all sizes and backgrounds
Innovation – pioneering digital fashion via our collection on DressX
Accessibility – fair pricing with both retail and B2B wholesale options

Our Collections

Our curated catalogue spans the full modest wardrobe:

Abayas, dresses & suits
Hijabs & scarves
Modest swimwear & burkinis
Bags, shoes & accessories
Modest sportswear

Digital Fashion & Sustainability

Sustainability is woven into everything we do. By avoiding mass production, we reduce fabric waste and carbon footprint at every step. Our digital fashion collection on DressX takes this further — offering a new era of clothing that eliminates over-consumption entirely.

B2B & Wholesale

We offer competitive wholesale pricing for retailers and resellers of all sizes — whether you're an established business or launching on eBay, Amazon, or TikTok Shop. Create a B2B account or contact us on WhatsApp to get started.

Meet the Founder

Afroja K is the founder and creative force behind neomodest. A lawyer and disruptive fashion founder, Afroja brings expertise across e-commerce, digital marketing, AI fashion, and sustainable retail. She also offers mentorship to new sellers building their businesses online.